Privacy Policy

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information". See the list below for more information about what Personal Information we collect and why.

Device information

- Examples of Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

- Purpose of collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

- Disclosure for a business purpose: Shared with our processor.

Order information

- Examples of Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

- Purpose of collection: To provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

- Source of collection: Collected from you.

- Disclosure for a business purpose: Shared with our processor.

Customer support information

- Purpose of collection: To provide customer support.

- Source of collection: Collected from you.

Minors

This Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

- We use a processor to power our online store.

- We may share your Personal Information to comply with

applicable laws and regulations, to respond to a subpoena, search a warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

- We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiatives ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: https://optout.aboutads.info/.

Using Personal Information

We use your personal information to provide our services to you, which include: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful Basis

Pursuant to the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal information under the following lawful bases:

- Your consent;

- The performance of the contract between you and the Site;

- Compliance with out legal obligations;

- To protect your vital interests;

- To perform a task carried out in the public interest;

- For our legitimate interests, which do not override your fundamental right and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the 'Your Rights' section below.

Automatic Decision Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision making (which includes profiling), when that decision making has a legal effect on you or otherwise significantly affects you.

We do engage in fully automated decision making that has a legal or otherwise significant effect using customer data.

Our processor uses limited automated decision making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision making include:

- Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.

- Temporary denylist of credit cards associated with denylist IP addresses. This denylist persists for a small number of days.

Selling Personal Information

Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 ("CPPA").

Your Rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the 'Right to Know'), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

If you would like to designate an authorized agent to submit these requirements on your behalf, please contact us at the address below.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at tony@peakperformanceexecutive.com or by mail using the details provided below:

71-75 Shelton street, London, United Kingdom, WC2H 9JQ.

Last updated: 07/09/2024

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority.

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